Newspapers return to profit

Advertising returns to breathe life back into newspapers.

It wasn’t death by internet after all.

Profits are flowing back into newspapers around the world as the ebb-tide of the recession – not technology – returns advertising to their home in print.

Reports of newspapers’ death were, as Mark Twain famously joked, exaggerated.

According to the Economist, even American newspapers – which were hardest hit by the recession – have returned to profit as cost-cutting has shed layers of cost left over from the boom times.

Read the full story from the Economist’s 12^th June edition.